The evolution of designer species

We are witnessing an interbreed of the different designer roles, let’s distill each of them. “If you imagine a product as the human body, the bones represent the code which give it structure. The organs represent the UX design: measuring and optimizing against input for supporting life functions. And UI design represents the cosmetics of […]

product imporvement

Building and improving your product

When building a product, the main thing worth focusing on is the experience, the product itself. Marketing and sales techniques can surely add value and increase the conversion rate or pump up the numbers, but at the end of the day what matters most it’s the product itself. “If you’re opening a hot dog stand, […]

Bots personality

About a bot’s personality

Although conversational user interfaces (CUIs) aren’t completely new, just remember Microsoft Office assistant Clippy, the often unsolicited, annoying paper clip 📎 we can observe that lately they’re becoming sharp-witted, useful and also building their own personality. Where the nice CSS, layouts and design elements aren’t used and necessary, the right words, expressions and the proper […]

landing page tips

Uncommon tips for effective landing pages

Although there are no exact formulas or written laws on how to make a perfect landing page, there are some common rules that can help you to increase your chances of making a successful one. If you are looking for tips for your next landing page than you might find these advices handy: “The goal […]